Lettuce Grow is a campaign for healthier eating in elementary schools. Children are not currently offered proper nutritional lunches in school cafeterias because fresh vegetables can carry a hefty price. Its mission is to supply healthier options through supporting and sourcing from local urban rooftop farmers.
The campaign includes a plantable print ad made of lettuce seeds, and a growing lettuce billboard.
This would be an excellent opportunity for corporate partners to show their social responsibility and sustainability missions.