Problem: People share their Netflix accounts with peers.
Solution: Add value to having your own account by making Netflix social.
Lettuce Grow is a campaign for healthier eating in elementary schools. Children are not currently offered proper nutritional lunches in school cafeterias because fresh vegetables can carry a hefty price. Its mission is to supply healthier options through supporting and sourcing from local urban rooftop farmers.
The campaign includes a plantable print ad made of lettuce seeds, and a growing lettuce billboard.
This would be an excellent opportunity for corporate partners to show their social responsibility and sustainability missions.
Creative marketing and branding for an event held in upstate New York during the summer season.
Brand elements include: FLWF "forks in the road" to be placed around the Finger Lakes community around the time of the festival and FLWF forks to be distributed to local restaurants promoting the festival, where waiters will be instructed to place the forks in the attention grabbing downward facing position.
An intensive art direction course that I took during the summer of 2015. My work includes print ads for Microsoft Office, Smirnoff, Guitar Center, Resolve, and Zippo, as well as creative bathroom signage for various brands.
Click on each icon to see the relative advertising campaign.
Challenge: We are not satisfied with any of the 2016 presidential candidates and are finding countless falacies in their platforms.
Solution: Bring Abraham Lincoln back to life and have him run on a modern-day campaign based around his famous virtue, honesty.
In March '15, I brought nationally acclaimed photographer, Steve Rosenfield, to Binghamton University for his What I Be project. This project is a portfolio of close-up photographs that invites subjects to own their insecurities by writing them on their hands or face with a black marker. Rosenfield aims to “build security through insecurities,” and holds long discussions with each subject to bring these feelings to the forefront. The project began in 2010, and has documented students at Princeton, Columbia, Duke, Stony Brook, University of Chicago, and many more institutions across the United States.
For one week, Rosenfield photographed students each day, holding 45-minute sessions of one-on-one discussion and photography with each subject. There were a limited number of sessions available to the campus on a first-come, first-serve basis.
In October '14, I contacted Steve after having seen his work over social media. Over the following months, I organized his one week's stay and contract, raised over $5,000 from campus entities to facilitate his visit, lodging, rentals of spaces and materials, and worked closely with the University Art Museum to curate and display the results.
During Rosenfield's visit, I also organized a speaking event and a two week-long exhibit in a primary art display space on campus. During the event, he shared his inspiration for the project and invited subjects to speak about their experiences with the project. The exhibit featured the 70+ Binghamton "What I Be" photographs displayed in a high-traffic atrium on campus.
The event was so successful that the school newspaper dedicated a full spread to its write up, and even dubbed it for their April Fools edition.
Design portfolio comprised of: Calendar design, letter spreads, t-shirt designs, approved Snapchat filter for University Plaza in Vestal, NY & a deck for my MRY summer intern pitch to Spotify.
Digital photography taken with Cannon 60D
Manual photography taken with Rebel 2000